I turn ambiguous cultural, market, and technology questions into models, pipelines, and decisions people can use.
A measurement system for bilateral cultural flows between countries, using music and related signals as proxies for cultural exchange.
The starting question was strategic and vague — which cultures are gaining ground, where, and how would you know? The answer became an original measurement framework, an ETL-style data pipeline, gravity-model benchmarking, and client-facing reporting built to hold up in a commercial strategy conversation.
A prototype intelligence suite and conversational workflow for exploring cultural-market signals — the measurement engine above, turned into something a strategist or buyer can actually sit in front of.
The work here was product framing and interface logic: deciding what questions the tool should answer, designing the AI workflow behind it, and building the demo narrative that makes the system legible to a non-technical audience.
MSc research on intellectual monopoly theory and the institutional conditions that shape dominance in emerging technology markets.
An original framework tested with mediated and moderated regression — asking why some early technology markets consolidate into monopoly positions while others stay contested, and what that means for anyone trying to enter one.
Independent research on Gen Z, social media, and climate-change content for a global communications organization.
End-to-end ownership: research design, trend analysis of digital advocacy, a 46-page report, and a final presentation of findings to the global leadership team.
Custom AI workflows, agent harnesses, and knowledge tooling used to accelerate research, coding, and analysis — including the pipeline that helps run my own job search.
Treated as method, not theme: the point is traceable, inspectable work that moves faster, not AI as a branding layer.
An interactive dashboard built on the Cultural Flows Index — country-pair flows, trend views, and the analytical choices behind them, presented the way I would hand a data product to a client.
status: in build · shipping here soon
My work starts with a vague strategic question and ends with something you can use.
I work across innovation strategy, data systems, applied AI, and cultural intelligence. The pattern that connects the work: making complex cultural or market behaviour legible enough to act on — a measurement frame, a pipeline, an analysis, an interface, a report.
My method is research-informed and practical. Strategy sets the question; building makes the answer usable. I'm comfortable with messy, cross-cultural data and problems that arrive without a clean brief — a habit formed living and working across Singapore, London, Barcelona, New York, and the Netherlands.